SWADHARMA - For Senses & Soul

Swadharma means the Law of Self. The name is inspired from Chapter 3 Verse 35 of Bhagavad Gita which suggests us to follow the Law of Self, come what may. Now this Swadharma can change as per the context or as we grow Spiritually; therefore our brand talks about the Swadharma for Senses & Soul.

SENSES

Swadharma for Senses covers the physical aspect of human body. Everybody has 5 senses and corresponding to them, we have 5 sensing objects. And for our body to work perfectly, these 5 sensing objects are required to work effortlessly. Now Swadharma as a brand helps you consume products that goes in synchronization with the nature of self. How? According to Ayurveda, our body is made up of 5 elements which are Air, Space, Fire, Water and Earth; And to maintain good health, an equilibrium between the regulating forces of nature (Vata, Pitta and Kapha) is extremely important. So, our brand is coming up with the products which balances the three doshas (regulating force) of human body.

SOUL

According to Spiritual wisdom, the prime duty(dharma) of Soul is to connect with the Supreme Soul i.e. God. And to make it happen, one has to do a lot of good Karma. But what is Karma? Is everything we do adds to our Karma? The word Karma means Action and only that Action is considered Karma which is done for the collective well being of the society. So, are we doing the right Karma? Or have we found the purpose of our life? Or do we have that financial stability to go and try to find what our true purpose is? When did we last sit with our self to find out the nature of our existence or what our real identity is or what kind of identity do we want to create? And the questionnaire is never ending... Swadharma acts as a wisdom bank and an opportunity to help you grow spiritually as well as financially.